Last year, Facebook announced that they would identify a number of Indonesian small and medium enterprises (SMEs) that were affected by the Covid-19 pandemic and grant them monetary support of up to Rp 12.5 billion.
Apart from providing business grants to the affected SMEs, Facebook also started to provide virtual training programmes to some Indonesian businesses, helping them to adapt to the changing business landscape. The social media company also tried to kickstart a hashtag campaign among the Indonesian SMEs with the hashtag #TumbuhdiFacebook which literally means Grow (Tumbuh) in/ on (Di) Facebook.
Fast forward to now, Facebook once again tried to kickstart the #TumbuhdiFacebook campaign one more time and this time round, the company also tried to add additional hashtags – #AmanBelanjarOnline, which means spend your money safely online or safe online transactions. This hashtag campaign is in line with the Indonesian government’s attempt to create a safe digital space for online transactions as the digital economy starts to scale up.
Another hashtag program is #SheMeansBusiness, which aimed to empower the women entrepreneurs through trainings and talks that cover business management and digitisation.
Facebook would be ramping up their collaborative business activities with the Indonesian government, to the end of 2021. These activities would include a series of trainings and talks, mainly to assist the local SMEs to penetrate overseas markets.
In addition, the social media company has also offered to step up to enable consumers to report directly to the relevant Indonesian administrations for matters relating fraud, abuse of trade regulations or illegal selling. Facebook is also going to provide assistance to identified political office holders, to create virtual fire-chat sessions as well.
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